You Need These 20 Target Products If You Have Zero Confidence In Your Hair

We hope you love our recommendations! Some may have been sent as samples, but all were independently selected by our editors. Just FYI, BuzzFeed collects a share of sales and/or other compensation from the links on this page.

Even if you're as clueless as Cher Horowitz, these easy hair products will have you looking fabulous in no time.

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Promising review: "I see a noticeable difference in my curls. Since using this shampoo and conditioner, my hair has more bounce and less frizz. I highly recommend it. It smells really nice, too." —DayAnn

Price: $8.59

Promising review: "An excellent hair spray. It actually does perform as it's supposed to. I am particularly pleased there is an unscented brand. The scented smells very nice, but I switched to the unscented as soon as it became available at Target." —GlammaGramma

Price: $6.99

Promising review: "I used this after a pre-pop of coconut oil… so not sure if the two just worked well together or it was just this product! I did like how my hair felt after, it felt soft! I then used the matching oil, followed by my other regular products, and my curls turned out great! The less defined curls are immediately after showering and rinsing out this product." —Jasmine

Price: $10.49

Promising review: "I completely love it! It gives the effect of shiny hair and makes the waves that I love. The temperature is just perfect. A really good cost benefit. At first, I was kinda concerned because I read a lot of the other reviews, but I decided to give it a shot, and I just love it. Now, I don’t know if it’ll last long, but everything else is perfect. I super recommend it if you have thick hair like me." —LJ

Price: $18.99 (available in three sizes)

Promising review: "As an African American woman, this flat iron is the truth! I enjoy doing my own hair with this tool. My hair is very long and verrrryyy thick. This silks it perfectly!" —JustBri

Price: $34.99

Promising review: "Very fashionable colors and versatile clips. Half up, completely up, clip back, whatever the occasion, these are great! Personally, a little expensive, but good quality. Plus, I LOVE that it’s 50% recycled plastic!" —Ams

Price: $7.99

Promising review: "Most hair pieces are made of metal or very hard resin-like materials and give me a headache with hours of wear. This has a slight flex to it, and is lighter with some bend! Love it, I bought five of them!!" —Chandco

Price: $11.99

Promising review: "I have a hard time finding headbands that don’t hurt or give me headaches! This one is soft enough on my head that I can wear it all day without it bothering me!" —Rach

Price: $10 (available in six colors)

Promising review: "I absolutely love this hair product; it works perfectly on very thick, coarse, dry hair and moisturizes it. It's thick but feels light in your hair; everyone compliments me on my twist and braid outs when I use this product on my hair. My hair is super soft when I use it on my 4c hair." —DawnM

Price: $10.49

Promising review: "Amazing product, worked so well. Felt difference after one use, 100% buying again." —V

Price: $12.39

Promising review: "Dyed my natural red hair without lightening. Color worked great, gave me a bright pink color. Left for 20 minutes before rinsing. Better than expected over my natural hair." —Bc

Price: $8.99 (available in three colors)

Promising review: "Soooooo cute!!! We’re not going to talk about me being a full adult and how I ordered these for myself..but they are so fun! The tag, like another mentioned, is so dumb, and I carefully cut them off, so hopefully, they won’t snag and tear. My hair is straight and not super thick, so I think these will work great to hold my hair up!" —Kel LA

Price: $6.39 for a six-pack

Promising review: "The smell is great, a little on the thick side but ok. 👌 I just add water as I use it to lessen the thick fluid. LOL, hey, it’s worth every penny 'cause you won’t have to buy it as much if you're adding water; straight hair, curly hair, great for both. I have been buying this for months; it really moisturizes my hair. 💕" —Denise

Price: $10.49

Promising review: "I've been using minoxidil for nine months now, and my hair is getting fuller and coming in nicely. It's not a miracle cure in the sense that I'll someday have thick, long hair, but it is helping my normally thin hair get some volume, and my hair does not shed as much as it used to." —Joanie13

"My dermatologist recommended this to me, and I have seen improvements with my hair loss. In addition to this, I use a derma roller once a week and take vitamins." —Sashi911

Price: $25.99

Promising review: "I love it so much that I BOUGHT THREE MORE bottles! This is the best value ever, the bottle is huge, and it sprays on your hair in a fine mist. I use this badass Aussie moist conditioner as a leave-in, and I don’t have to wash my hair every day. I have 3c hair; I love this! Please keep this as a regular product." —Carol C

Price: $7.39

Promising review: "I love this product and use it so frequently nowadays, it has almost replaced my straightener. I also gifted it to my friend because she found it very useful for blow drying her hair before using a flat iron. Also, it can be cleaned easily if you are careful. There are many tutorials on YouTube. I accidentally used it after not rinsing coconut oil out of my hair all the way, and the bristles were covered in coconut oil, but I was able to clean it quickly." —Targetshopper64

Price: $39.89 (available in two colors)

Promising review: "Such a cute little head scarf for the summer! I can't wait to style it. <3 Works so well with vibrant colors, or basics as well! It also holds in your hair quite nicely." —Molly

Price: $12

Promising review: "Saw on TikTok girls wearing the cutest butterfly clips all through their hair, really cute hairstyles, and I'm not so easily influenced by TikTok usually, but I immediately went to the Target app to see if they had them! So happy to see these, although I would like more options, maybe smaller subtler ones? That being said, I got these, and they are really cute!! I use them to clip up my bangs, and it works a lot better than bobby pins (bobby pins like to rip out my bangs, and my bangs are my more sensitive fragile hairs so I don't want that), and they are cuter! The colors are pretty, too, just a little too big but still cute! You don't have to be a little girl, you can indulge in cute clips!" —DP

Price: $5.39

Promising review: "I’m not understanding the bad reviews. This is the best edge brush I have ever owned. Soft and still sturdy enough to shape your baby hairs. A regular synthetic brush or toothbrush will harden from buildup, pull your hair out, and be hard to clean. I’ve been doing my edges since 1994; I know a thing about edge control brushes!!" —monielove

Price: $2.49

Promising review: "I was looking for a new edge control because the one I was using wasn't working for me anymore. So, I went to a few different beauty websites trying to read the reviews, and I wasn't able to find one to my liking. I randomly started looking for edge gel, and this one popped up, so I said what the heck, why not, I mean Da Brat is a part of making this, so it can't be too bad; I'm so happy I decided to buy it. It seems to last a good while. The buy is good, especially for the size, it's not too greasy, and it doesn't leave a white residue. I will definitely be purchasing this again once I run out." —Gigi

Price: $15.79

The reviews for this post have been edited for length and clarity.