SharkNinja starts trading on NYSE

The consumer products and technology company generated $3.7 billion in net sales during 2022 and trades under the ticker symbol “SN.”

SharkNinja’s public debut comes as the brand has expanded its product categories to cover a wide range of household needs. The company offerings include Ninja-branded cooking devices such as air fryers, blenders, grills and kitchenware, as well as Shark-branded devices ranging from vacuums to hair care.

“Our success lies in understanding our consumers’ needs and rapidly developing innovative products to exceed their expectations," Mark Barrocas, chief executive officer of SharkNinja, said in a statement. "This approach has enabled us to build two billion-dollar brands, Shark and Ninja, by establishing leadership positions across numerous household product categories.”

The company’s F-1 filing shows that SharkNinja made $3.7 billion in net sales during 2022. The company also generated a net income during the last three fiscal years, most recently bringing in about $232 million last year.

While SharkNinja intends to grow its presence in existing categories, it also plans to expand the brand into new areas with the help of its proprietary software that “scour ratings and reviews ... to find and understand opportunities to improve the consumer experience.”

SharkNinja believes that four consumer trends are working in its favor: increased consumer interest in leisure thanks to dual-income households, an increase in millennial buying power, a greater emphasis on the home environment and the growing importance of product reviews.

Expanding its retail footprint, the brand started selling select hair care devices and accessories through Sephora in the U.S. on April 4. The partnership included a Shark FlexStyle gift set with an exclusive black colorway for the mass retailer.