See Hailey Bieber Debut Her Fall "Cinammon Cookie Butter" Hair

Another season, another food-inspired trend

Hailey Bieber’s latest hair color is inspired by a beloved fall treat.

The model shared new photos yesterday of the subtle change, debuting a darker iteration of her bob haircut. In an Instagram carousel, the star wears a classic white cropped T-shirt and light-wash jeans as she poses against a wall, highlighting her warm-brown hair with a slight copper undertone. She adds a pair of black-and gold-aviators in one photo, and accessorizes the look with chunky gold hoop earrings and an array of rings.

As for her glam, the Rhode founder wears her strawberry makeup look with a ’90s-style brownish-pink lip.

Celebrity colorist Matt Rez also shared a quick clip of Bieber swishing her hair back and forth for a close-up. He wrote in the caption, “We named it ‘cinnamon cookie butter’ 🍂🍪🧈 NEW HAIRCOLOR for the stunning @haileybieber.”

2023 has been a year of transformation for the trendsetter, who cut off her previous long hair for a shoulder-grazing bob in late January. She’s kept up the shorter hairstyle since, even trimming off more of her locks in favor of a chin-length style in March. Her new cinnamon hue joins her run of dessert-inspired beauty trends, including her glazed doughnut makeup and blueberry milk nails.

The style star has also shown off her sophisticated street style throughout the year, which favors black and neutral looks in classic silhouettes, along with the occasional pop of color or added sparkle. Last Monday the model coordinated a slinky, lime-green Prada crop top with a large neon-green Bottega Veneta clutch. And for dinner on Tuesday night, she stepped out in a glossy leather LBD by Saint Laurent featuring a corseted bodice and twisted draping details at the waist.

Quinci LeGardye is an LA-based freelance writer who covers culture, politics, and mental health through a Black feminist lens. When she isn’t writing or checking Twitter, she’s probably watching the latest K-drama or giving a concert performance in her car.

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